UFC vet Artem Lobov says he were given right here up with Proper Twelve, rejected $1M offer from Conor McGregor
UFC veteran Artem Lobov says he is the brains behind the speculation of Proper Twelve Whiskey. In his fresh interview with TalkSport, “The Russian Hammer,” who is apparently writing a ebook, spoke about how it all came about.
“The promoting degree of my ebook will be the Proper 12 Whiskey story. A few folks know, then again this was actually my concept. I was the person who were given right here up with the speculation to do a whiskey for Conor,” he discussed.
In line with Lobov, the nudge were given right here from Game of Thrones actor Hafþór Björnsson (a.ok.a The Mountain). And with a finance degree to once more him up, he started to do some considering.
“After the second Diaz struggle, me and Conor had been inside the gymnasium and we’ve got been talking one day and he says to me, ‘Artem, Thor, – ‘The Mountain’ out of Game of Thrones – I was chatting to him, and he’s presented me [the chance] to do my own vodka,” Lobov recalled.
“He discussed, he was doing one in Iceland and now he’s offering me the chance to do one as well. It looks like an attractive very good deal what do you take into accounts that?’”
As a finance major, Lobov got to clutch in regards to the history of Irish whiskey. It was then he regarded as making a pitch to his close teammate.
“I discussed to him previous than you even look to any extent further, ‘proper right here’s what I know about Irish whiskey.’ I suggested him about my presentation from college,” Lobov outlined. “I suggested him in regards to the dominance of Irish whiskey and all of that. He discussed, ‘you go off and notice what deal you are able to put together’ and I went on my manner.”
Lobov then accrued his connections, set to work, and was ready to strike up a deal. As we all know, what grew to change into out to be Proper Twelve whiskey blew up along side Conor McGregor’s celebrity power. And from that good fortune, “The Notorious” supposedly presented $1M to Lobov, which the latter discussed he grew to change into down.
“Conor presented me $1M then again I grew to change into it down, I didn’t accept it,” he discussed. “You understand, all over my career each and every time I have helped Conor with camps, he presented to pay me for them camps, then again I on no account authorised money from him.
“I discussed, ‘we’ve at all times been friends and helped every other. I on no account paid you for my camps so I’m now not gonna accept money from you for my camps each.’”
In early 2021, McGregor purchased his Proper Twelve shares to the home homeowners of famed tequila brand Jose Cuervo for a reported price of $600 million, in any case boosting his internet price further.