UFC and New Amsterdam vodka announce U.S. marketing partnership

UFC and New Amsterdam vodka announce U.S. marketing partnership

LAS VEGAS and MODESTO, Calif. – UFC, the world`s gold standard blended martial arts organization, and Spirit of Gallo’s New Amsterdam Vodka currently introduced a multi-yr country wide advertising partnership centered at the Wildcard emblem, a vodka-primarily based totally line of canned liquids and New Amsterdam Vodka’s first-ever supplying withinside the ready-to-drink (RTD) class.

Wildcard becomes the Official Ready to Drink Vodka of UFC, presenting the vodka emblem with a deep degree of integration into key UFC assets, consisting of stay activities and broadcast functions in all U.S.-primarily based totally Pay-Per-Views, and outstanding branding withinside the world-well-known Octagon®. Wildcard and UFC can even collaborate on unique content material in order to be disbursed via UFC’s famous virtual and social channels, which attain greater than two hundred million customers worldwide. Additionally, the settlement gives for an annual Brand Ambassador fund in order to deliver the partnership to lifestyles via appearances, content material, and innovative campaigns with UFC athletes.

“We’re excited to welcome New Amsterdam Vodka’s Wildcard emblem as an reliable UFC companion,” stated Paul Asencio, UFC Senior Vice President, Global Partnerships. “Over the years, UFC has been extensively diagnosed with the aid of using the various pinnacle alcohol and spirits groups as an influential, impactful companion that may assist develop their manufacturers and attain new customers. We’re searching ahead to operating with New Amsterdam to assist set up Wildcard as a pacesetter in its class.”


“Similar to UFC’s huge and dependable fanbase, Wildcard turned into created for vodka drinkers who’re up for whatever and are excited with the aid of using the unexpected,” stated Brandon Lieb, VP Marketing, Spirit of Gallo. “We are pleased to companion with UFC and introduce their lovers to a new, handy manner to revel in our award-prevailing vodka.”

Wildcard will debut across the noticeably expected UFC 281: ADESANYA vs. PEREIRA, which takes area this Saturday, November 12, at the long-lasting Madison Square Garden in New York City, and that’s headlined with the aid of using championship matchups. In the principle event, UFC middleweight champion Israel Adesanya appears to settle the rating with former kickboxing foe and No. 5-ranked contender Alex Pereira. In the co-important event, UFC women’s strawweight champion Carla Esparza intends to shield her newly received identify for the primary time towards former champion and No. 2 ranked contender Zhang Weili.

Wildcard, that’s made with actual New Amsterdam Vodka, released this beyond June and is to be had in 3 flavors, consisting of Original Hard Lemonade, Classic Hard Punch, and Lemon Hard Tea. Wildcard released because the RTD class maintains to explode, with Hard Lemonade, Punch, & Tea growing +34% in 2021. Wildcard is to be had in flavor-precise 4-packs at stores national and retails for an SRP of $9.99.

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